Businees Analyst

About the Role

Saivamshi Jilla, an innovative SMB in Mumbai, is seeking a dynamic and data-driven Business Analyst (Growth & Optimization) to join our Engineering team. This role is pivotal in driving our digital growth strategies by leveraging data insights to optimize our online presence and performance. You will be instrumental in analyzing market trends, user behavior, and website performance, translating complex data into actionable strategies that enhance our SEO, SEM, and overall website effectiveness. If you have a passion for data, a knack for optimization, and thrive in a fast-paced environment, we encourage you to apply.

Key Responsibilities

• Conduct in-depth analysis of website performance, user journeys, and conversion funnels using various analytics tools.
• Develop, implement, and monitor comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Manage and optimize paid search (SEM) campaigns across platforms to maximize ROI and achieve business objectives.
• Utilize SQL queries to extract, transform, and analyze large datasets, identifying key trends and insights.
• Design and create interactive dashboards and reports using Tableau to visualize performance metrics and communicate findings effectively.
• Identify and recommend website optimization opportunities to enhance user experience, site speed, and conversion rates.
• Collaborate closely with Engineering, Marketing, and Product teams to implement recommended changes and track their impact.
• Stay abreast of industry best practices, algorithm updates, and emerging technologies in SEO, SEM, and digital analytics.

Required Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Computer Science, or a related quantitative field.
• 1+ years of proven experience in a Business Analyst, Growth Analyst, Digital Marketing Analyst, or similar role.
• Demonstrated proficiency in SEO optimization techniques, including keyword research, on-page, off-page, and technical SEO.
• Strong command of SQL for data querying, manipulation, and analysis.
• Hands-on experience with Tableau or other Business Intelligence tools for data visualization and dashboard creation.
• Solid understanding and practical experience with SEM platforms (e.g., Google Ads, Microsoft Advertising).
• Familiarity with website analytics tools (e.g., Google Analytics) and A/B testing methodologies.

Preferred Qualifications

• Experience working in an SMB or startup environment.
• Certifications in Google Analytics, Google Ads, or relevant SEO platforms.
• Basic understanding of web development technologies (HTML, CSS, JavaScript).
• Prior experience with content management systems (CMS).

What We Offer

• A unique opportunity to significantly impact the growth and direction of a dynamic Indian SMB.
• A collaborative, innovative, and supportive work environment where your ideas are valued.
• Opportunities for continuous learning and professional development.
• Competitive compensation package and benefits.
• A vibrant work culture located in the heart of Mumbai.
• Exposure to cutting-edge tools and methodologies in digital growth and analytics.